Greetings, voting members of RCI, Inc.
Thank you for joining us for a very important conversation about the future direction of our organization. In early March of last year, RCI announced a partnership with an independent third party, CCS Innovations, to assess our brand. At the Meeting of the Members later that month, the assessment was presented in brief by Bonnie Taylor of the aforementioned CCS. A one-sheet handout concerning the brand assessment was also distributed at that time.
In June of 2018, the full Brand Assessment was released to all members. You can view this comprehensive document by logging into your member portal, clicking on My Digital Library, and choosing the Brand Assessment folder.
If you are already logged into the RCI-online portal, this link should take you directly to the complete Brand Assessment.
Since June, several long-time members of RCI have provided their input and thoughts about RCI’s brand. These letters were emailed to voting members for your information. They will also be pasted into comments below so that you have all current information collected on one page.