Marketing through IIBEC is the surest means to gain direct access to the elite building enclosure consultant (specifier) demographic.
Interface, is the technical journal of IIBEC. The association intents that Interface educate and inform, establish a common ground for discussion, and provide a forum for the exchange of ideas and technical knowledge. Its focus is on design issues related to developing and maintaining the best performance of new and existing buildings’ exterior envelopes. Interface is published eleven times per year.
IIBEC Interface technical journal is estimated to be read by over 10,000 influential readers and specifiers (paid circulation is ~3700) who need to know about the latest products in order to effectively include the best materials in today’s building enclosure solutions and designs.
A poll of readers indicated most read IIBEC Interface “cover-to-cover” and save the journal for future reference.
They also indicated there is frequent circulation of the publication throughout their offices, often with memos noting particular points of interest for their colleagues.
Three to four coworkers often share one copy of Interface.
IIBEC Interface is rated by its readers as “of the highest technical value” among five of the industry’s top publications. It was rated higher by its readers than Roofing Contractor, Western Roofing, Roofing Canada, Professional Roofing. The journal is often archived by building enclosure consultant firms as a technical reference resource.
IIBEC Interface is the best (magazine) in the industry. — Dr. Heshmat O. Laaly
IIBEC Interface is hard to put down before I read it cover to cover. The technical articles are informative and the updates on the organization keep us on top of what’s happening. — David L. Roodvoets, DLR Consultants
Reading IIBEC Interface has helped me stay ahead of other roofing contractors. You put together a good magazine. — Gene Whiting, President, Whiting Construction, Inc.
All editorial content in IIBEC Interface is peer-reviewed for technical accuracy and intellectual merit by a committee of building design experts. The association maintains that no more than 25% of the publication be dedicated to advertising. This ensures strong reader content and high impact for Interface’s select group of advertisers.
Introduce your product’s technical merits to IIBEC Interface readers. If your organization has experts that can craft objective content beneficial to the collective knowledge of the building envelope design community your editorial submissions are welcome for consideration in IIBEC Interface. Learn more about submitting content to the Interface Peer Review Committee.
Editorial Calendar & Deadlines
|Publication Date||Theme||Ad Reservation Deadline||Ad Materials Deadline|
|July 2019||Forensics||May 31, 2019||June 11, 2019|
|August 2019||Building Envelope Issues||July 1, 2019||July 11, 2019|
|September 2019||Climate Resiliency||Aug. 1, 2019||Aug. 12, 2019|
|October 2019||Mid-Rise Construction||Aug. 30, 2019||Sept. 11, 2019|
|November 2019***||Steep-Slope Roofing||Oct. 1, 2019||Oct. 11, 2019|
|December 2019||Design/Construction Methodologies||Nov. 1, 2019||Nov. 11, 2019|
|January 2020||Building Enclosure Issues||Nov. 30, 2019||Dec. 11, 2019|
|February 2020*||Best Practices||Dec. 28, 2019||Jan. 11, 2020|
|March 2020**||Flashings- Interfaces||Feb. 1, 2019||Feb. 11, 2020|
|April 2020||Codes & Standards||TBD||TBD|
|May/June 2020||Convention Review||TBD||TBD|
|August 2020||Building Enclosure Issues||TBD||TBD|
|September 2020||Building Resiliency||TBD||TBD|
|October 2020||Mid-Rise Construction||TBD||TBD|
|November 2020 ***||Steep-Slope Roofing||TBD||TBD|
|December 2020||Design/Construction Methodologies||TBD||TBD|
* = bonus distribution at the International Roofing Expo.
** = bonus distribution at the IIBEC International Convention and Trade Show.
*** = bonus distribution at the IIBEC Building Enclosure Symposium.
|Ad Size||Vertical Layout in Inches||Horizontal Layout in Inches|
|Cover||Full Bleed: 8.75 x 11.25
Trim Size: 8.5 x 11.00
Protect Live Area with .25
|Full Page – bleed||Full Bleed: 8.75 x 11.25
Trim Size: 8.5 x 11.00
Protect Live Area with .25
|Full Page – no bleed||8.00 x 10.25||NA|
|Full page – spread||Full Bleed: 17.25 x 11.25
Trim Size: 17 x 11
|Two-thirds Page||4.975 x 10.00||NA|
|Half Page||NA||7.50 x 5.00|
|Half Page Island||4.9375 x 7.50||NA|
|Half Page Spread – bleed||NA||17.25 x 5.625 | Center fold is at 8.5|
|One-third Page||2.3889 x 10.00||NA|
|Quarter Page Island||NA||4.9375 x 5.00|
|Sixth of a Page||2.3889 x 5.00||4.9375 x 2.50|
Contract and Copy Regulations
Advertisement space is reserved on a first-come, first-served basis. IIBEC reserves the right to reject any advertisement that does not conform to the publication’s standards. The publisher selects ad placement at will with the exception of covers 2, 3, 4, and page 3. If press-ready, scheduled copy is not received by the published copy closing date, the most recent ad of similar size will be repeated. No cancellations will be accepted after the cutoff date for space reservation. Advertisements requiring alterations of any kind, including: type-setting, scanning, layout changes, color conversions, special artwork, composites and/or stripping will be billed to the advertiser at the printer’s prevailing rates plus a 10% service charge. Minimum $50 per process. The publisher is not responsible for any errors made in the Index of Advertisers. IIBEC will not be responsible for any inconsistencies of color if not provided with, in advance of published copy deadlines, a professional quality proof (Cromolin or Match). Whenever an error is made that materially affects the value of the advertisement, a corrected advertisement will be inserted in the next issue on request without additional charge. No refunds will be granted. No reinsertion will be made or allowance given due to color changes that do not lessen the value of the ad. The same rule applies to minor typographical errors. Claims for refund or adjustment on bills must be made by the 15th of the month. No allowances or reruns will be given except following the first wrong insertion. Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisement printed and also assume responsibility for any claims arising from the ad made against the publisher.
All prices quoted are net. IIBEC does not grant discounts for agency commissions. Invoices will be generated with the publication of each issue, and will include two tear sheets as proof of publication. Invoices are payable upon receipt in U.S. funds. Net 30 days. Publisher reserves the right to hold advertiser and/or agency jointly responsible and liable for money due and payable to the publisher. First time advertisers may be required to provide credit information or pre-payment at the start of their advertising program. All advertisements originating outside the U.S. must be prepaid.
Short-Rate and Rebates
Advertisers will be short-rated if, within an 11-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within an 11-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.